Mumbai, Aug 28 : Ruias-promoted Essar Steel on Thursday said the company has introduced loyalty cards for its regular retail customers.
The loyalty cards, branded as "24 Carat Bandhan", would entitle some privileges and benefits to the customers, who are regular visitors to Essar Steel Hypermarts, the company's chain of steel retail outlets, Essar Steel said in a statement.
The card holders would be eligible for need-based credit facility on their steel purchases through tie-ups with banks and financial institutions, it added.
Essar Steel Hypermart has a network of over 80 outlets selling hot rolled, cold rolled and galvanised steel products in various sizes to small and medium scale enterprises across the country.
Currently, sales from the hypermarts account for 15-20 per cent in the annual revenues of the Essar Steel, company said.
Essar Steel, which has a current capacity of 4.6 million tons per annum, plans to open more outlets across the country, it added.
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